Local Indian Radio Station Oli Goes Global

       Indians account for about 6 to 7 percent of Singapore's population.

        This is an objective reality. Given the numerical disadvantage of the Indian ethnic group, is it possible that the influence it can exert is also only limited with this mere number?

        During her tenure at MediaCorp Radio, in September 2000, Chua Foo Yong led a team to India for on-site study and exchange, visiting cities such as New Delhi and Chennai, and extensively contacting local news ministers, officials, Indian radio staff and technical personnel.

        After returning to Singapore, she gradually reorganized the local Indian radio station Oli, allowing its programs to develop their own style, different from local Indian programs, giving Indian-speaking listeners another different choice. Singapore Indian radio station Oli's programs infused a sense of modernity, with the rhythm and atmosphere of the programs changing with different time slots. The morning is fresh, then the pace gradually accelerates, with a midday break, a steady afternoon, and a gentle and lyrical evening...… Radio programs are no longer a simple arrangement of programs; radio program arrangement is an art.

        Subsequently, the programs were broadcast over the Internet. In 2001, Indian Radio began 24-hour broadcasting, broadcasting to more than 60 countries around the world, with as many as 500,000 listeners. Is such a program listenership statistic purely a kind of publicity, a kind of self-intoxication? Does the program play a concrete and practical social function?

        Chua Foo Yong cited an example.

        In January 2001, a horrific earthquake occurred in Gujarat, India, killing 40,000 people. As a result, Oli Radio and the Singapore Red Cross jointly launched a fundraising campaign, raising funds in Little India and other places, raising one million in six days. By the end of the three-week fundraising, the total was $2.6 million. This is a historical record for local radio fundraising. This social welfare activity was recognized by the New York Festival Award. The same activity project also won an award from the Institute of Public Relations of Singapore.

        Small, not necessarily weak. Small, not necessarily inactive!

      The local Indian radio station can still stand out, can walk out of Little India, walk out of Serangoon, and even walk out of Singapore to face a wider world.

        Chua Foo Yong believes that people should learn history and understand history, but they must go out of history and create history, and should not be bound by established rules and regulations. Be diligent in thinking, be brave in practice, and constantly challenge yourself, miracles will unfold!